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Case Study: E-2 Visa Approval for an Australian Entrepreneur in the Wellness Industry

Background

Global Immigration Partners PLLC represented a 37-year-old female Australian national who sought to establish a wellness and fitness studio in the United States. With a background in health coaching and personal training, she recognized a growing U.S. demand for boutique fitness spaces that combine physical training with holistic wellness services such as nutrition counseling and mindfulness programs.

Client Objectives

  • Launch a U.S.-based wellness studio to bring her proven Australian concept to a new market.
  • Obtain an E-2 Treaty Investor Visa to manage and direct the business on-site.
  • Relocate with her spouse, who would receive work authorization, and their child, who would attend school in the U.S.
  • Build a scalable model with long-term profitability and job creation potential.

Our Approach

  1. Entity Formation & Legal Structuring:
    We assisted the client with establishing a U.S. LLC and ensured proper corporate governance documents were in place to satisfy E-2 ownership and control requirements.
  2. Investment Planning:
    The client committed $100,000 USD toward the business, covering leasehold improvements for the studio, specialized equipment purchases, marketing expenses, and payroll for her initial staff. We carefully documented that the investment was substantial, committed, and at risk, as required under E-2 guidelines.
  3. Business Plan Development:
    A five-year business plan was prepared, projecting growth in memberships, class offerings, and revenue. The plan demonstrated the potential to create at least five U.S. jobs within the first two years, which was critical in proving that the enterprise was not marginal.
  4. Application & Consular Preparation:
    The application included:
    • Documentation of lawful source and transfer of investment funds.
    • Contracts with U.S. vendors and lease agreements for the studio.
    • Evidence of the client’s professional qualifications and business acumen.
      We also provided tailored interview coaching, focusing on how to present her business model as both financially viable and community-oriented.

Outcome

The E-2 Visa was approved at the U.S. Consulate in Sydney. She was granted a five-year visa under U.S.–Australia treaty reciprocity. Within months of relocating, she successfully launched her wellness studio, quickly built a loyal client base, and hired three U.S. employees. The studio is now planning to expand its offerings to include corporate wellness programs.

Key Takeaways

  • Wellness and lifestyle businesses can succeed under the E-2 program when supported by strong investment, thorough planning, and proof of demand.
  • A focus on scalability and job creation is key in persuading consular officers of the business’s long-term potential.
  • Interview preparation helps ensure the applicant can confidently articulate both business and immigration-related aspects of their application.

Conclusion

This case illustrates Global Immigration Partners PLLC’s ability to help international entrepreneurs, including women-led businesses, secure E-2 Visas and bring innovative concepts to the U.S. market. By combining immigration expertise with business strategy, we helped our Australian client achieve her professional goals and establish a thriving enterprise in the health and wellness sector.

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author avatar
Alexander Jovy - Senior Immigration Expert
Article Written by Alexander Jovy, Co-Managing Partner at Global Immigration Partners. Senior immigration expert with 15+ years in business and investor visas.